Armed Forces Week

#WeAre Proud

Armed Forces Day took place on Saturday 26th June, which provided us, as a business, to show our support for the men and women who make up the Armed Forces community: from currently serving troops to service families, veterans and cadets…

Armed Forces Day celebrations began on Monday 21st June. In support of our Armed Forces community, throughout the week, our teams took part in the #SaluteOurForces campaign as well as conducting a virtual flag raise. Showing our support for the Armed Forces helps to provide a much valued morale boost for the troops and their families.

Who did we celebrate?

Armed Forces

The UK Armed Forces defend the UK and its interests. They are busy working around the world, promoting peace, delivering aid, tackling drug smugglers, providing security and fighting terrorism.


A veteran is anyone who has served in the HM Armed Forces at any time (including National Servicemen, Regulars and Reserves). Armed Forces Day celebrates their continued role within the military community.


Reservists give up their spare time to serve in the Reserve Forces, balancing their civilian life with a military career to ensure that should their country require them, they would be ready to serve.


Our Armed Forces couldn’t do their job without the incredible support of their family and friends.


Although Armed Forces Day is not a charitable event, the Armed Forces have the support of several UK charities and many local events will offer opportunities to support them.

If you would like to know more about Armed Forces Day, please visit

The Armed Forces Covenant

Pledge your commitment, to acknowledge and understand those who serve or who have served in the armed forces and their families by signing the Armed Forces Covenant.